Surf Generator Seed Support: Shane Shambhu


Surf The Wave have awarded Shane Shambhu (ALTERED SKIN) with partner DanceXchange, £3,150 Seed Support to invest in ‘Building a Culturally Diverse Audience base in Birmingham’

Working in partnership between ALTERED SKIN and DanceXchange, Shane Shambhu, Creative Director of ALTERED SKIN, will be working closely and gathering information from South-Asian communities in Birmingham to identify and build forward pathways to develop a stronger presence of South Asian audiences. By sharing and developing work with these communities will provide a deeper understanding of their needs as potential audiences. The knowledge gained from the South-Asian community interactions will inform DanceXchange’s communications, marketing and programming strategy to connect with and increase their South Asian audience base (particularly for Birmingham International Dance Festival), simultaneously supporting audience development for Altered Skin.